Dara Greenwood earned her B.A. from Wesleyan University and her M.S. and Ph.D. in Social-Personality Psychology from the University of Massachusetts, Amherst. Before joining the Vassar faculty in 2010, she was on faculty in the interdisciplinary Communication Studies Department at the University of Michigan. She teaches courses in social psychology and media psychology.
Greenwood's research program explores how various indicators of individuals' emotional well being (e.g., attachment style, body image, emotion regulation tendencies) predict the nature and degree of their involvement with entertainment media programs and characters. She is also interested in how representations of gender in the mass media interact with and affect individuals’ perceptions of themselves and each other. Finally, she studies the social psychological function of humor -- as a coping mechanism (for anxiety, social exclusion), and as a vehicle for prejudice and discrimination (e.g., sexist, racist humor). Methodologically, Professor Greenwood relies on large-scale surveys as well as laboratory experiments.